BRAND COMMUNICATION - ROYAL CANADIAN YACHT CLUB
The Royal Canadian Yacht Club, founded in 1852 in Toronto, is a prestigious Canadian private club. Its primary commitment is to excel in competitive sailing regattas on the global stage. In addition, it cultivates a vibrant social atmosphere, hosting a multitude of events and fostering community participation deeply rooted in its rich heritage.
My responsibility in the RCYC is to create and implement Brand Standards and Guidelines for all Club Communications, which involves creating Event Posters, Digital Screens, Email Marketing Banners, and other communication types that require Branding.
PRINTED POSTER
DIGITAL SCREEN
DIGITAL SCREEN
PRINTED POSTER
PRINTED POSTER
DIGITAL SCREEN
DIGITAL SCREEN
PRINTED POSTER
PRINTED POSTER
DIGITAL SCREEN
DIGITAL SCREEN
PRINTED POSTER
PRINTED POSTER
PRINTED HANDOUT
DIGITAL SCREEN
PRINTED POSTER
PRINTED POSTER
DIGITAL SCREEN
DIGITAL SCREEN
PRINTED POSTER
PRINTED POSTER
DIGITAL SCREEN
DIGITAL SCREEN
PRINTED POSTER
PRINTED POSTER
DIGITAL SCREEN
DIGITAL SCREEN
PRINTED POSTER
PRINTED POSTER
DIGITAL SCREEN
DIGITAL SCREEN
PRINTED POSTER
PRINTED POSTER
DIGITAL SCREEN
DIGITAL SCREEN
PRINTED POSTER
PRINTED POSTER
DIGITAL SCREEN
DIGITAL SCREEN
PRINTED POSTER
PRINTED POSTER
DIGITAL SCREEN
DIGITAL SCREEN
PRINTED POSTER
PRINTED POSTER
DIGITAL SCREEN
DIGITAL SCREEN
PRINTED POSTER
PRINTED POSTER
DIGITAL SCREEN
DIGITAL SCREEN
PRINTED POSTER
PRINTED POSTER
DIGITAL SCREEN
DIGITAL SCREEN
DIGITAL SCREEN
At the end of 2023, RCYC went through a rebranding process, looking to bring its identity to a new era and expand its brand awareness physically inside the two clubhouses and digitally on social media.